Why Enter
Your brand deserves to be recognised.
An MWA entry is more than an award. It is a statement — a declaration that your organisation sets the standard for marketing excellence across Africa.
The Benefits
Six powerful reasons to enter MWA
Boost team morale & retention
Winning or even being shortlisted sends a powerful message to your team — that their hard work is seen, valued, and celebrated on a continental stage.
Enhance brand reputation
An MWA award signals to clients, competitors, and the wider industry that your organisation operates at the highest level.
Benchmark against Africa's best
The entry process alone is valuable — it forces your team to articulate what makes your campaigns and strategies exceptional.
Expand your network
MWA brings together CMOs, Marketing Directors, agency leaders, and brand managers from over 20 African countries.
Generate powerful PR
Winners receive coverage across the Marketing World Magazine and partner media outlets — amplifying your brand to a pan-African audience.
Celebrate African excellence
By entering MWA, you contribute to a growing movement that proves African marketing belongs on the world stage.
Who Should Enter
There's a category for every marketing champion.
MWA welcomes entries from across the marketing and communications spectrum — from global multinationals operating in Africa to homegrown brands making their mark.
Brands & Organisations
Consumer brands, B2B companies, NGOs, and public sector organisations that have run outstanding marketing campaigns or demonstrated sustained brand excellence.
Organisation EntryMarketing Individuals
CMOs, Marketing Directors, Brand Managers, Digital Marketers, and communications professionals who have driven exceptional results for their organisations.
Individual EntryAgencies & Consultancies
Creative agencies, media agencies, PR firms, and marketing consultancies that have delivered outstanding work for their clients across the African market.
Organisation EntryRising Stars (Under 35)
The next generation of African marketing talent — professionals under 35 who are already making a significant impact. Enter our 25 Next-Gen Stars programme.
25 Next-Gen StarsWinner Voices
Hear it from those who've been on stage.
Winning at MWA validated years of hard work from our entire marketing team. The recognition opened doors we didn't even know existed.
Past MWA Winner
Chief Marketing Officer, West Africa
The MWA process pushed us to articulate our strategy with clarity we'd never achieved before. Whether you win or not, the entry itself is worth it.
Past MWA Entrant
Head of Brand, East Africa
Being shortlisted at MWA gave our agency credibility that accelerated our client growth by 40% in the following year.
Past MWA Finalist
Creative Director, Lagos
Ready to Enter?
The stage is set. Your moment awaits.
Download the entry brochure to understand the categories and criteria, then submit your entry online.