How to Enter
Everything you need to get started.
Entering MWA is straightforward. Follow the steps below to submit your entry and take your place among Africa's marketing elite.
Entry Types
Choose how you want to enter
Organisation Entry
For brands, agencies, and companies entering campaigns or initiatives into award categories.
Start Organisation EntryIndividual Entry
For marketing professionals nominating themselves or a colleague for individual recognition.
Start Individual Entry25 Next-Gen Stars
For marketing professionals under 35 who are already making a significant impact in the industry.
Apply for Next-GenStep by Step
Your entry journey
Step 1
Review the categories
Read through the available categories for your edition. Identify those that best match your campaign or achievements.
Step 2
Gather your evidence
Strong entries are built on evidence. Collect your campaign results, data, media coverage, and supporting materials before starting.
Step 3
Complete the entry form
Complete the official entry form clearly and concisely, focusing on clarity, impact, and measurable outcomes, then upload it with your details.
Step 4
Pay the entry fee
Entry fees are charged per category. Contact us for the current fee schedule. Payment via bank transfer or card.
Step 5
Await confirmation
You'll receive a confirmation email when you submit, and our team will contact you using the details you provided.
Step 6
Shortlisting & ceremony
Shortlisted entrants are notified by email and invited to attend the MWA Gala Ceremony where winners are announced.
Winning Tips
How to write a standout entry
Lead with your results
Judges want to see impact. Open each section with your strongest numbers and work backwards.
Be specific, not vague
"Significant increase in sales" is weak. "42% uplift in revenue over 6 months" is compelling.
Show your thinking
Explain not just what you did, but why. Strategic insight impresses judges.
Use data throughout
Back every claim with data — reach, engagement, sales, NPS, brand awareness uplift.
Keep it concise
Respect the word limits. Concise, punchy entries score better than rambling ones.
Choose your best-fit category
Each entry is for one award category, so pick the one that best matches your work.
FAQ
Common questions
QCan I enter more than one category?
Each entry is for one award category, so choose the one that best matches your work.
QCan I nominate someone else?
Absolutely. Third-party nominations are welcome for individual categories. You'll need the nominee's contact details and their permission.
QIs there a deadline for entries?
Entries close on 16th November 2026. We recommend entering early, as late entries may not be accepted.
QWhat happens after I submit?
You'll receive a confirmation email when you submit. Our judging panel reviews all entries after the deadline closes. Shortlisted entrants are contacted directly.
QDo I need to attend the ceremony?
Attendance is not mandatory to win, but strongly encouraged. The ceremony is a premier networking event and celebrating in person is unforgettable.
QCan organisations outside Africa enter?
Yes, provided the campaign or individual's work was primarily focused on or delivered within African markets.
Ready to enter?
Submit your entry today and put your brand in the running for Africa's most prestigious marketing award.