About MWA
Fourteen years of celebrating Africa's marketing greats.
The Marketing World Awards was born from a simple belief — that great marketing deserves to be seen, celebrated, and remembered.
Our Story
Born from a passion for African marketing excellence.
The Marketing World Awards was established to shine a spotlight on the brands, agencies, and individuals who push the boundaries of marketing and communications across Africa.
Over the past 14 years, MWA has provided an unrivalled platform for marketing professionals to showcase their creative brilliance — from iconic consumer campaigns to the sharpest B2B strategies.
Each year, MWA brings together Chief Marketing Officers, Marketing Directors, brand managers, agency leaders, and communications professionals under one prestigious roof.
Founded
2011
Over a decade of recognising African marketing excellence
Editions
West & East Africa
Accra, Ghana · Nairobi, Kenya — two annual flagship events
Organised by
InstinctWave Group
A leading media and events company headquartered in Kent, England
Accreditation
ISO 9001:2015
Internationally certified for quality management standards
Our Vision
What drives everything we do.
MWA exists to promote marketing success stories and strategies that display true uniqueness — and to ensure Africa's marketing greats are never overlooked.
Recognise
Honour organisations and individuals who demonstrate exceptional creativity, strategy, and results in marketing across Africa.
Connect
Create a premier gathering where Africa's most influential marketing minds come together to share ideas and forge partnerships.
Inspire
Elevate the standard of marketing practice across the continent by showcasing campaigns that set new benchmarks.
Amplify
Give winning brands a continental stage — turning award-winning work into case studies that educate the next generation.
"We don't just hand out awards. We tell the stories of the brands and people who are keeping Africa connected, competitive, and creative."
— MWA Founding Vision
Our Journey
14 years in the making.
2011
MWA Founded
The Marketing World Awards launches in West Africa, recognising outstanding marketing across the continent for the first time.
2013
East Africa Expansion
MWA extends its reach to East Africa, establishing a second annual edition in Nairobi, Kenya.
2016
ISO Accreditation
InstinctWave Group achieves ISO 9001:2015 certification, cementing MWA's commitment to world-class event standards.
2018
200+ Organisations
MWA surpasses 200 participating organisations in a single year — a milestone that signals the awards' continental influence.
2020
Digital Edition
Adapting to global challenges, MWA pivots to a hybrid digital format without missing a year of celebrating African excellence.
2022
Next-Gen Programme
Launch of the 25 Next-Gen Stars initiative — identifying and celebrating the rising stars of African marketing under 35.
2024
13th Edition
A landmark year. MWA welcomes its largest ever delegation with 20+ countries represented at both editions.
2025
14th Edition
MWA continues to raise the bar — with new categories, expanded judging panels, and a new digital presence.
Organised By
InstinctWave Group
The Marketing World Awards is produced and managed by InstinctWave Group — a leading media, publishing, and events company headquartered in Kent, England, with deep roots across the African continent.
InstinctWave Group publishes the Marketing World Magazine and delivers world-class events that connect brands with audiences across Africa and the diaspora.
Headquarters
10 Mayfield Road, Kent, England
Certification
ISO 9001:2015 Certified
Publication
Marketing World Magazine
Coverage
Pan-African — 20+ countries
Join the Movement
Be part of Africa's most celebrated marketing stage.
Whether you're entering as an organisation, nominating an individual, or joining as a sponsor — there's a place for you at MWA.