Nomination Process
How the judging process works.
MWA operates a transparent, rigorous, and independent judging process — ensuring every winner truly earns their place on the stage.
Step by Step
From entry to ceremony
Download the Brochure
Start by downloading the official MWA entry brochure. It contains all categories, judging criteria, entry fees, and key deadlines.
Complete Your Entry
Fill in the online entry form with your campaign details — including objective, strategy, execution, and measurable results.
Pay the Entry Fee
Submit the applicable entry fee per category. Bundle pricing is available for multiple entries.
Independent Judging
All entries are reviewed by an independent panel of senior marketing professionals from across Africa.
Shortlisting Notification
Shortlisted organisations and individuals are notified by email. Being shortlisted alone is a significant industry recognition.
Awards Ceremony
Winners are announced at the MWA Gala Ceremony. All shortlisted entrants are invited to attend.
Judging Criteria
What judges look for
MWA entries are scored equally across four core dimensions. The strongest entries demonstrate excellence in all four areas — with quantifiable results carrying particular weight.
View Full CriteriaStrategic Clarity
25%How clearly is the marketing challenge and strategic response defined?
Creativity & Innovation
25%Does the entry demonstrate original thinking, creativity, and fresh approaches?
Execution
25%How effectively was the strategy brought to life across channels and touchpoints?
Measurable Results
25%What quantifiable outcomes were achieved? Data and evidence are strongly weighted.
Ready to submit?
Download the brochure to review all categories, then submit your entry online.