Awards
10 Lessons from MWA 2024's Most Decorated Campaign
We break down what made the 2024 Marketing Organisation of the Year's winning campaign so compelling.
February 2025Read
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MWA Blog
Insights from Africa's marketing frontier.
News, thought leadership, and stories from the MWA community and the African marketing industry.
Industry Insights Featured
The State of African Marketing in 2025
From digital-first strategies to purpose-driven campaigns, here's how the African marketing landscape is evolving in 2025.
March 20255 min read
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Tips
How to Write a Winning MWA Entry
Our judges share the most common mistakes they see in entries — and how to avoid them.
January 2025Read
Next-Gen
Meet the 2024 Next-Gen Stars: Where Are They Now?
We catch up with the 25 rising stars from last year's programme to see how their careers have progressed.
December 2024Read
Industry Insights
Why Purpose-Driven Marketing Wins in Africa
African consumers are increasingly loyal to brands that stand for something. Here's what the data says.
November 2024Read
Events
MWA East Africa 2024: Everything You Need to Know
A full recap of the Nairobi ceremony — winners, highlights, and the moments that defined the evening.
October 2024Read