Africa's 25 brightest marketing minds under 35.

The MWA Next-Gen Stars programme identifies, celebrates, and amplifies the rising stars who are redefining African marketing — before the world catches on.

About the Programme

The future of African marketing starts here.

Each year, MWA selects 25 outstanding marketing professionals under the age of 35 who have demonstrated exceptional talent, ambition, and results in their field.

Being named a Next-Gen Star is more than an award — it's an entry into an exclusive community of Africa's most promising marketing talent.

Nominees are evaluated by an independent panel of senior marketing professionals. The 25 selected are featured in the Marketing World Magazine and celebrated at the MWA Gala Ceremony.

Featured in Marketing World Magazine

Full profile feature across print and digital editions reaching pan-African audiences.

Celebrated at the MWA Gala

Presented on the main stage alongside category winners at the annual awards ceremony.

Next-Gen Alumni Network

Lifetime membership to an exclusive network of past Next-Gen Stars across Africa.

Social Media Amplification

Dedicated promotional campaign across MWA's digital channels and partner platforms.

Eligibility

Who can apply?

Under 35

Applicants must be 35 years old or under at the time of entry.

Based in Africa

Currently working in or for an African market, whether locally based or in the diaspora.

Proven Impact

Demonstrated measurable results or industry contribution in the past 12–24 months.

Marketing Focused

Working in marketing, advertising, PR, digital, brand, or communications.

Apply Now

Nominate a Next-Gen Star

Self-nominations are welcome.