The Pitcher Festival is gearing up to host the Pitcher Showcase Lagos on Thursday, September 25, 2025, at the Radisson Blu Hotel in Ikeja GRA.
The event aims to celebrate outstanding achievements in African marketing communications by gathering top creatives, marketers, media professionals, and academics.
Building on its international debut at Cannes earlier this year, the Lagos edition returns the spotlight to Africa. Attendees will view screenings and exhibitions of winning entries from the 2025 Pitcher Awards, alongside official presentations of the Special Awards and Academy Awards.
The Special Awards recognize excellence in various categories:
-Media Agency of the Year: PHD Nigeria
-Advertising Agency of the Year: Dentsu Creative Kenya
-Media Network of the Year: OMD Africa
-Advertising Agency Network of the Year: Dentsu Africa
-Independent Network of the Year: X3M Ideas
-Regional Holding Company of the Year: OMG Africa
-Brand of the Year (National): Tusker Lager Kenya
-Brand of the Year (Multinational): Martell
-Marketing Company of the Year (National): NCBA
-Marketing Company of the Year (Multinational): Pernod Ricard
The Academy Awards focus on emerging talent, honoring young professionals and students. The Young Pitcher Competition, for those aged 30 and under, awards Gold, Silver, and Bronze in Design, Copywriting, Media, and Digital categories.
The FCLA Competition recognizes university students at Gold, Silver, and Bronze levels. Additional accolades include Lecturer of the Year for the supervisor of the Gold-winning student, School of the Year for the institution with the highest aggregate score, and recognition for Young Lions National Winners who represented their countries globally.
Dr. Nnamdi Ndu, Chairman of the Pitcher Festival, shared his enthusiasm for the upcoming Pitcher Showcase Lagos, set to take place on September 25, 2025. The event promises a vibrant celebration of African creative talent, featuring a screening and exhibition of the winning entries from the 2025 Pitcher Awards.
Attendees will witness the prestigious Special Awards, which are by invitation only, and the Academy Awards presentations, honoring both established and emerging talents in marketing communications. The showcase also offers valuable networking opportunities, connecting participants with industry leaders and fellow creatives. Adding to the excitement, all attendees will receive complimentary gifts, including copies of Lürzer’s Archive Magazines and exclusive Pitcher Showcase Special Publications.