MarketingWorld Magazine’s CMO of the week is a weekly recognition of top-performing CMOs in Ghana and across the African continent. This recognition is based on spectacular brand transformation, market growth, breaking new frontiers, disruptive innovation, exemplary leadership, exceptional service and professional experience.
This week, MarketingWorld Magazine has crowned the phenomenal marketing director, Nana Yaa Owusu – Ansah, Marketing Director, Beauty and Personal Care Unit for Unilever Ghana and Francophone Africa as its CMO for the week for the period of December 5th to December 9th, 2022.
Nana Yaa Owusu – Ansah’s Career Background
Appointed in 2017, as the Beauty and Personal Care Marketing Director for Unilever Ghana & Nigeria, the beauty and personal care unit of the FMCG giant has been a key driver of Unilever’s growth, experiencing significant portfolio expansion in the skincare, skin cleanse, and oral health subcategories; as key products such as Pepsodent and Geisha have maintained their market dominance.
Prior to her appointment as Marketing director, she was the Head of Marketing for Africa’s Emerging Markets with responsibility for 24 markets including Angola, Cameroon, DRC, Mauritius, Gabon and Southern African markets.
Nana Yaa joined the leadership team as a seasoned marketer with over 18 years work experience across Sub Saharan Africa. Over the years, she has passionately transformed the people she worked with, and has been very successful at building high-performing teams.
With a passion for building talent for growth and developing operationally effective and innovative teams, Nana Yaa has successfully set a new ambition and energy for Unilever’s Beauty and Personal Care in West Africa, with strong prospects of consistent market growth and dominance for the household brands.
Nana Yaa is entrepreneurial oriented with a decade of experience in delivering relevant marketing and management solutions in FMCG that is evident in remarkable business results.
She also has multi country and category experience in various positions including Personal Care Category Manager for Unilever Ghana and Skin Cleansing Category Manager for Unilever West Africa.
Nana Yaa is a business leader with work experience in cross-functional roles within Unilever.
Nana Owusu – Ansah’s Educational Background
She holds a Bachelor of Education in Psychology from the University of Cape Coast, a Post Graduate Diploma in Business and Marketing Strategy from EduQual and a Master’s degree in Marketing and Innovation from the London School of Marketing, UK.
